A must-read for CCOs, CROs, Customer Success teams, and Account Management teams seeking practical methods to drive predictable, repeatable revenue growth from existing customers.
CEOs, CFOs, and Boards are demanding innovative strategies for revenue growth and improved profit margin. REACH specifically addresses the crucial role of Customer Success and Account Management teams in capitalizing on your customer base to generate significant revenue growth - a potential often overlooked and underleveraged. REACH provides a practical, structured approach for these teams to transform into strategic revenue drivers.
This book will enable you to predictably and consistently:
Understand how Relationships, Engagement, Actions, Customer Value, and Horizons contribute to growth potential and achievement of expansion goals.
Elevate Customer Success and Account Management roles into proactive, revenue- generating powerhouses.
Systematically generate expansion revenue from existing customers.
Apply data-driven methods to uncover and capitalize on expansion opportunities.
Enhance customer value, laying the foundation for sustained future growth.
RELATIONSHIPS
Strength of connections with stakeholders, allies and advocates that builds trust and unlocks growth potential.
ENGAGEMENT
Consistency of product use that contributes to high impact outcomes for the business and positive sentiment from key stakeholders.
ACTIONS
Proactive steps customers take that indicate a readiness to deepen their investment and expand the use of your solutions.
CUSTOMER VALUE
The ability of customers to consistently recognize and measure the strong value delivered by your solutions.
HORIZONS
Assessment of growth opportunities in the future that considers new business units, regions, and the impact of strategic, financial or organizational changes.
Step 1: Get Your Copy of REACH
Order in bulk to take advantage of exclusive opportunities to work with Rod!
Step 2: Claim Your Bonuses
10 Copies
Rod will facilitate a virtual Author Q&A with your team for up to 60 minutes.
25 Copies
Rod will facilitate a virtual Author Q&A with your team and provide your most senior leader who is, or aspires to be, a CCO or CRO with an hour of advisement.
100 Copies
Rod will spend a half-day working with your team on REACH in a virtual session.
To take advantage of one of these bulk order options, please contact rod@hellocco.com
About the Author - Rod Cherkas
Rod Cherkas is one of the most respected consultants to CEOs, CCOs, CROs, and their customer-facing leaders. He has been a post-sale executive at several of the world’s most customer-centric companies, including Intuit, RingCentral, Marketo, and Gainsight. He is currently the Founder and CEO of HelloCCO, a strategy consulting firm that partners with innovative companies across diverse industries to develop, execute, and scale strategies for their customer-facing functions. He is also the author of the bestselling book The Chief Customer Officer Playbook.
To learn how you or your company can benefit from Rod’s thought leadership, consulting, or advisory services, visit rodcherkas.com.
Follow him on LinkedIn at linkedin.com/in/rodcherkas.
Praise for REACH
“There's a million of these sales-training systems for generating the first sale, but there's nothing like those systems for expanding an account after that initial sale. That’s what Rod has designed.”
Robbie Baxter
Founder of Peninsula Strategies and Author of The Membership Economy
“REACH is super easy to read and is full of real life examples.”
Jonathan Schradi
Sr. Director of Global Customer Success at Scandit
“I wish someone had written this book years ago.”
Laura Lakhwara
Ex-Director of Customer Success at UIPath
“I love the concise, helpful nature of this book. REACH makes it easy to link the great work done by Customer Success and Account Management teams to revenue growth.”
Mary Poppen
Author of Goodbye, Churn. Hello, Growth! and President, HRIZONS
“REACH hits the exact focus that my Board and CEO are asking me about.”
Tony Smart
Chief Customer Officer at Whip Around
“The REACH Framework is a fantastic, actionable structure to put in place to operationalize retention and expansion.”