Accelerating Crisis Communication with ChatGPT: A Success Story

Accelerating Crisis Communication with ChatGPT: A Success Story

If you’ve worked in Customer Success for any length of time, or any other industry for that matter, you have likely had to engage in some form of crisis communication. Whether it’s a platform crashing or a global pandemic, how you respond and the speed at which you do can make or break you. In my continuous search for innovative ways to enhance customer experiences and drive impactful results, I urge you to consider how you can accelerate crisis communication with ChatGPT.

Recently, I had the opportunity to work with a cybersecurity software client (VP of CS) facing a global hacking incident. We harnessed the power of ChatGPT, an AI language model, to accelerate the creation of a proactive communication campaign to inform and protect their customers. The success story that unfolded highlighted the value of AI in crisis communication and customer engagement.

Accelerating Crisis Communication with ChatGPT

The Crisis Communication Challenge: When my client’s cybersecurity software company faced a global hacking incident recently, the need for quick and effective communication became paramount.

They needed to inform their customers about the incident, provide reassurance about their software’s capabilities to prevent similar attacks, and outline the actions customers should take to secure their systems.

The Solution: ChatGPT to the Rescue.

To address this challenge, we swiftly incorporated ChatGPT into the process. Leveraging this AI tool, we followed a systematic approach.

1. Listening to the Incident:

As the situation unfolded, we attentively gathered all relevant information about the hacking incident, understanding its scope and potential impact on customers.

2. Taking Swift Action:

Realizing the importance of proactive communication, we promptly decided to act and keep the customer base informed and secure.

3. Crafting Effective Prompts:

We formulated clear and concise prompts for ChatGPT, providing it with a detailed description of the company, the incident, and the desired course of action.

4. Generating Customer Communication:

ChatGPT quickly generated a skeleton of an email that informed customers about the hacking incident and offered instructions on how to verify their systems’ vulnerability and take protective measures.

5. Enabling the CSM Team:

We also utilized ChatGPT to draft a script that empowered the Customer Success Management (CSM) team to respond effectively to customer inquiries regarding the incident and the recommended actions.

The Impact: Immediate and Tangible

The results were astounding, with multiple layers of success.

  • Customers Appreciated Proactive Outreach: Recipients of the email campaign appreciated the timely and proactive communication, fostering a sense of trust and confidence in the company’s commitment to their security.
  • Executive Team Impressed: My client’s executive team lauded the strategic urgency and impact of communication, recognizing the value of AI in driving swift and effective crisis response.
  • Revenue Generation and Value Reinforcement: The campaign not only provided value to customers but also generated revenue by reinforcing the importance of the software in securing their systems.
  • Positive Response from Key Customers: Even the company’s largest customer responded positively, taking immediate action based on the message received.

The success story of using ChatGPT in crisis communication not only showcased the power of AI in accelerating response times but also highlighted its impact in delivering results and adding value to customers and organizations alike. By combining human intelligence with AI capabilities, we were able to swiftly execute a proactive communication campaign that addressed a critical cybersecurity incident, earning the trust and loyalty of customers.

I invite you to share your own experiences of leveraging ChatGPT or other AI tools to enhance your work or customer initiatives. As the future of customer-facing strategies evolves, embracing AI technology can undoubtedly be a game-changer, empowering businesses to excel in crisis management and beyond. Continue the conversation in the comments below or on LinkedIn and explore the boundless potential of AI in redefining customer experiences.

Rod Cherkas

Rod Cherkas is a well-respected consultant, advisor, author, and speaker. He has been a post-sale executive at several of the world’s most customer-centric companies including Intuit, RingCentral, Marketo and Gainsight. He is the founder and CEO of HelloCCO, a strategy consulting firm that partners with innovative companies across diverse industries to develop, execute and scale strategies for their customer-facing functions. His clients rave about their “repeatable results with Rod”.

Download The REACH Framework™: Expansion Close Plan Template

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download Chief Customer Officer - Technology Stack Recommendations

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the Post-Sale Scaling™ Model Framework

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download Recommended Books on Organizational Leadership and Interpersonal Effectiveness

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download Recommended Books on Public Speaking, Storytelling, and Creating Impactful Presentations

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the Goal Setting Template for Customer Facing Leaders

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the CCO Strategic Roadmap Template and Examples

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the Strategy Offsite Planning Template and Worksheet

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download Defining the Hiring Criteria for the CCO/SVP/VP Position

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download The REACH Framework™: One-Page Cheat Sheet

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the ROI Calculator and Cost Savings Example and Template

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download ICONIQ Growth - Topline Growth & Operational Efficiency - SaaS Industry Metrics

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download Gainsight's Customer Success Board of Directors Template Slide Pack

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the Cost-of-Delivery Analysis Template for Customer Success Teams

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the Customer Success Experience - Segmentation Template

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Get 250+ Tips and ChatGPT Prompts for CCOs and Customer-Facing Teams So You Can Easily Get Started with AI

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download The REACH Framework™: Asking Probing Questions to Uncover Expansion Clues

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.

Download the CCO Maturity Model™ Worksheet

You will also be subscribed to my periodic newsletter. I respect your privacy. Unsubscribe at any time.